PERMA

Hasbat Birma – Brand Identity & Visual Concept

Inspired by the conceptual philosophy that “Every problem has a matching piece, but what if the void is circular and the available solution is square?”, Hasbat Birma is a thought-provoking visual identity and branding project. The brand symbolizes incomplete calculations, economic crises, and complex equations that appear solvable on the surface yet remain unbalanced in reality.
The visual system captures this intricate dynamic through a modern and striking aesthetic, utilizing a bold color palette of Branding Blue (#2a63fe), Deep Black (#000000), Off-White (#f4f2f0), and clean Neutral Grays (#646464, #333333). From conceptual storytelling to minimalist typography and digital adaptation, the project delivers a cohesive, powerful, and deeply engaging brand presentation that bridges conceptual depth with contemporary design.