The logo and visual identity process begins with an exploratory phase. We curate a range of design and logo inspiration so we can start a dialogue about what you like, and what you feel best reflects your brand. We take a staged approach to logo design, working in black and white first so you can focus on typeface and shape, before trying out a range of color possibilities. We favors bold experimentation, testing, and tinkering, so you can expect to see a wide range of options at every stage of the process.